Restricting promotions of food and drink high in fat, sugar or salt – Consultation on the detail of proposed regulations
Feedback updated 17 Jun 2025
We asked
We consulted on the Detail of proposed regulations to restrict the promotions of foods high in fat, sugar or salt where they are sold to the public to inform further development of the policy and associated impact assessments.
The primary aim of the policy is to reduce the public health harms associated with the excess consumption of calories, fat, sugar and salt, including the risks of developing type 2 diabetes, various types of cancer and other conditions such as cardiovascular disease.
The consultation ran from 27 February to 21 May 2024.
You said
The consultation received 362 responses. Of these, 279 were from individuals, 37 were from industry respondents (including industry representative bodies, manufacturers, and retailers), and 46 were from public and third sector organisations.
Overall, views tended to vary by respondent type:
Individual respondents held mixed views. Support tended to be on the basis that action was needed to support diet and healthy weight. Opposition tended to reflect general disagreement with the overall premise of restricting the promotion of particular foods and state intervention. Concerns were also raised around cost of living and the perceived impact of restrictions on food prices.
Industry stakeholders were generally supportive of proposals where these align with equivalent regulations for England to minimise regulatory burden; strongly oppose restricting meal deals and temporary price reductions suggest comprehensive guidance is required to support implementation.
Public and third sector stakeholders were very supportive of proposals, particularly proposals to include temporary price reductions within scope of restrictions; want regulations to be as comprehensive as possible to maximise positive public health impact and reduce loopholes.
The independent consultation analysis report and the Scottish Government’s policy response is available on the Scottish Government’s website. Consultation responses for which respondents have given permission to be published, can be found on this website.
We did
The Cabinet Secretary for Health and Social Care announced in a statement to the Scottish Parliament on 17 June 2025 that the Scottish Government will bring forward regulations in Autumn to help create a food environment which better supports healthier choices.
The Scottish Government would like to thank everyone who took the time to provide a written response to the consultation exercise and who engaged with officials.
Results updated 17 Jun 2025
Links:
Published responses
View submitted responses where consent has been given to publish the response.
Overview
Improving diet and levels of healthy weight remains a public health priority for this Government. As part of a range of action to improve diet, and help create a food environment which better supports healthier choices, we remain committed to restricting promotions of food and drink high in fat, sugar or salt (HFSS) at the point of purchase.
This consultation seeks views on the detail of proposed regulations to restrict the promotions of HFSS foods where they are sold to the public, including across retail and out of home settings, both in-store and online. The types of foods we are proposing to target include, among other things, confectionery, cakes, crisps, savoury snacks and soft drinks with added sugar. Promotions we are considering include among other things, multi-buys, temporary price reductions, meal deals and positioning restrictions, such as at checkouts and front of store.
The primary aim of the policy is to reduce the public health harms associated with the excess consumption of calories, fat, sugar and salt, including the risks of developing type 2 diabetes, various types of cancer and other conditions such as cardiovascular disease. We are also aware of the need to reduce diet-related health inequalities, including in relation to socioeconomic disadvantage, and for the policy to support our aim to halve childhood obesity by 2030.
Restricting the promotion of less healthy food and drink is intended to make it easier for people to spend less on HFSS products and make healthier choices, in line with our public health priority to create a Scotland where everyone eats well and has a healthy weight.
Our consultation proposals have been informed by the feedback to our 2022 consultation and extensive engagement with stakeholders, including from roundtables held in November and December 2023. Collectively, this feedback has helped to refine our proposals and identify areas for further consideration and consultation.
In this consultation, we are seeking views on the detail of proposed regulations to restrict HFSS promotions including:
- targeted foods within the scope of restrictions;
- price promotions within the scope of restrictions, including meal deals and temporary price reductions;
- the approach to placement restrictions of targeted foods in store and online;
- the qualifying businesses within the scope of restrictions, including proposed exemptions;
- the proposed approach to enforcement and implementation.
Read the consultation paper. The consultation paper contains full background information for this consultation. You may find it useful to read or refer to while responding.
This consultation is open until 21st May 2024.
A partial Business and Regulatory Impact Assessment (BRIA) has been prepared and accompanies the consultation document. We are encouraging businesses to provide any data and relevant information to assist with further developing the final BRIA. Submissions can be made directly to DietPolicy@gov.scot.
Why your views matter
This consultation is an opportunity to provide your views on the detail of proposed regulations to restrict promotions of food and drink high in fat, sugar or salt (HFSS) at the point of purchase.
What happens next
The consultation has now closed. If you were unable to respond by the deadline, please contact us at dietpolicy@gov.scot. Responses received up to 28 May will be accepted and included in the analysis of this consultation.
If responding after the closing date, please complete the respondent information form and email to dietpolicy@gov.scot
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