Restricting promotions of food and drink high in fat, sugar or salt – Consultation on the detail of proposed regulations
Foods subject to restriction
In this section, we are seeking views on the food categories that we propose to include in promotions restrictions. Further information on previous consultation responses, and how our proposals compare with UK Government regulations and Welsh Government consultation proposals are set out in Section 1 of the consultation paper.
Food categories
We propose that the food categories within scope of promotions restrictions are:
Soft drinks with added sugar (including soft drinks such as cola or lemonade, as well as juice based and milk based drinks with added sugar, fruit juices and smoothies with added sugar).
Savoury snacks (including crisps, corn puffs, tortilla chips, savoury crackers or rice cakes such as pretzels, papadums, salted popcorn and prawn crackers).
Breakfast cereals (including ready-to-eat cereals, granola, muesli, porridge oats and other oat-based cereals).
Confectionery (including chocolates and sweets).
Ice cream, ice lollies, frozen yogurt, water ices and similar frozen products.
Cakes and cupcakes (including swiss rolls, tray bakes and cake bars).
Sweet biscuits and bars based on one or more of nuts, seeds or cereal.
Morning goods (including croissants, pains au chocolat and similar pastries, crumpets, pancakes, buns, teacakes, scones, waffles, Danish pastries and fruit loaves).
Desserts and puddings (including pies, tarts and flans, cheesecake, gateaux, dairy desserts, sponge puddings, rice pudding, crumbles, fruit fillings, powdered desserts, custards, jellies and meringues).
Sweetened yoghurt and fromage frais
Pizza
Roast potatoes, chips and other similar potato products
Ready meals (including ready to cook or reheat meals intended to be consumed as a complete meal, or meal centres, such as ready to heat stews, curries, bolognese or pies, in addition to breaded or battered vegetable, meat, fish or poultry products.)
Defining food categories
We propose to be consistent with the food category descriptors set out in Schedule 1 of the UK Government regulations for England (see Annex D of the consultation paper) as far as possible.
Identifying food and drink products within scope of restrictions
We propose that promotions restrictions will only apply to pre-packed food and drink products that are high in fat, sugar or salt (HFSS) as defined by the 2004/05 nutrient profiling model (NPM).